Troy Coyle


As HERA’s CEO, I bring more than 20 years experience in innovation management covering the private-sector, not-for-profits, Government and academia across a range of industries including materials science, medical radiation physics, biotechnology, sustainable building products, renewable energy, and of course steel.

Previously I had been a HERA Executive member and Deputy Chair so have had a long relationship with HERA. I’m not an Engineer, but a Scientist with training also in Journalism/Communications. I’d best describe myself as an Innovation/Research Leader who has worked in steel-based research for some time now.

My most recent role was as Head of Innovation and Product Development for NZ Steel and before that I was Manager of Coated Product Development and Open Innovation Manager for BlueScope Steel. Prior to that, I worked a lot with the steel industry through my role as Director of Commercial Research at the University of Wollongong (where the Australian Steel Hub and Sustainable Building Research Centres are head-quartered and formerly the CRC for Welded Structures, BlueScope Steel Metallurgy Centre and CRC for Energy Pipelines). I have also held Innovation Policy and Program Delivery roles with the Commonwealth Government in Australia.

Currently, I am also a Director of HERA Certifications, HERA Foundation Secretary, Director of the Construction Industry Council and Pro Vice Chancellor’s Advisory Board (AUT), Co-Chair of Hanga-Aro-Rau, the Workforce Development Council for Manufacturing, Engineering and Logistics Workforce Development Council (TEC) and member of MBIE’s Building Advisory Panel and the Sustainable Steel Council.

I have a passion for bringing innovative ideas to market and transforming industry through innovation (currently focusing on digital transformation) and product development. My particular passions are sustainability, the Living Standards Framework and inclusion.

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